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Brian didn’t want to handle the tech side of podcasting: buying equipment, setting it up, recording, editing, and troubleshooting. Like most entrepreneurs, he wanted to focus on the content—not the production chaos. What he needed was a done-for-you process that let him stay in his zone of genius while still getting professional results.
Case Study: Dog Days of Denton Event – Denton Parks Foundation
Tim Smith is the President of the Denton Parks Foundation, an organization focused on raising funds to support Denton’s public parks and community enrichment. Each year, the Foundation hosts “Dog Days”—a beloved event where thousands of residents and their dogs gather at the Civic Center pool and Quakertown Park to connect, play, and celebrate community. Dog Days not only brings joy to pet owners but directly fuels fundraising for park improvements and inclusive play spaces.
Challenge
Dog Days is one of the largest community events in Denton, drawing 5,000–6,000 people and 5,000–7,000 dogs annually. The Foundation faced the challenge of capturing the unparalleled excitement and energy of the event for attendees eager to relive and share these memories. For years, guests requested professional photos and videos, but the event had lacked comprehensive media coverage. The Denton Parks Foundation needed a media partner who could capture the spirit with minimal direction amid the event’s bustling, chaotic atmosphere.
Goal
The goal was to produce lasting, high-quality photo and video content that would allow attendees to cherish the day, amplify awareness online, and support the Foundation’s fundraising mission. Heart Media was brought in not only to capture dynamic event moments but also to coordinate autonomously so Tim and his team could focus on event operations. The event’s media assets were also vital to campaigns like the new inclusive playground fundraiser.
Result
Heart Media delivered striking, cinematic visuals capturing the energy and heart of Dog Days. Tim and the Foundation team praised Heart Media’s communication, professionalism, and ability to operate independently even in a fast-paced environment. The resulting content gave the Denton Parks Foundation a powerful tool for community engagement and future event promotion.
Tim reflected, “Heart Media really delivered on making a special day something we can keep forever, not just a memory. They worked so well with our team, requiring little guidance and giving us peace of mind on an already busy day.” The event’s media coverage also helped generate over $50,000 annually for vital park projects and inclusive recreation spaces.
VIP tickets for this year’s Dog Days event, supporting Denton’s inclusive playground, are on sale now at dentonparksfoundation.com. As Tim says, “If you want to enjoy an amazing day with your dogs and family and support a great cause, Dog Days is the perfect event to join.”
