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Brian didn’t want to handle the tech side of podcasting: buying equipment, setting it up, recording, editing, and troubleshooting. Like most entrepreneurs, he wanted to focus on the content—not the production chaos. What he needed was a done-for-you process that let him stay in his zone of genius while still getting professional results.
Case Study: Amanda Matthews, EOS Implementer
Amanda Matthews is a Professional EOS Implementer® helping business leaders strengthen their organizations through the Entrepreneurial Operating System (EOS). After years as a restaurant co-owner generating $25M in annual revenue and serving as a leader at Capital One, Amanda transitioned into EOS implementation to help other entrepreneurs experience the same clarity and growth that transformed her own business.
Challenge
As a new EOS Implementer in the Dallas market, Amanda faced the challenge of standing out in a space with several established peers. She wanted potential clients to see her credibility, hear directly from the leaders she had coached, and experience her personality and professionalism on camera. Having worked with multiple media companies in her previous career, Amanda knew how stressful, disorganized, and time-consuming video shoots could be—and she needed this project to be efficient, polished, and client-friendly.
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Goal
We aimed to produce a professional yet approachable brand video that showcased Amanda’s expertise and authentic client relationships. The video needed to include a testimonial reel highlighting the impact of EOS on her clients’ businesses, as well as short, standalone clips optimized for LinkedIn. Our goal was to elevate Amanda’s online presence, increase visibility in the Dallas market, and drive traffic to her website.
Result
Heart Media delivered a seamless production experience—arriving on time, keeping to schedule, and creating an environment where Amanda and her clients felt confident and at ease on camera. The final product featured a cinematic main video and multiple short clips tailored for digital use. After posting on LinkedIn and integrating the videos into her website, Amanda saw a noticeable increase in engagement and web traffic.She shared, “People who knew me personally but didn’t know me in this new business context finally understood what I do—and I’ve had incredible feedback from clients and peers. It’s been a total game changer.”Amanda continues to recommend Heart Media to others, describing the process as “totally low-stress” and the team as “great professionals who make you look and feel your absolute best.”
